OK, time for the marketing observation. I have a couple of different ways of displaying my work in my studio/at shows, but I generally use the Scary Mannequin (so dubbed by Ms. B) both for photo staging and for display...

(One of my favorite pieces ever! Sold it at the Ahts Festival - yay, but also - wah!)
So, I tend to put my largest/most expensive piece on the Scary Mannequin. People do tend to look at it and touch it first, so I make sure it's a "wow" type piece that feels just gorgeous in their hand. And their eyes tend to pop a little when they see the price. (If they *don't* pop, then that's a person I want in my studio/booth, most definitely, lol!) But then when they look at the other pieces... Well, the prices seem a bit more attainable, don't they?
I didn't do this intentionally, but it does seem to work that way, interestingly enough.
Of course, there are always the people that happily plunk down a large-ish amount of money for a special piece without blinking which, of course, works beautifully, too.
Just an observation. YMMV. (YYMV = Your Mileage May Vary)
5 comments:
Kimball Farm Ice Cream - yum!!!!
Interesting marketing observation. It makes sense though.... people would love the wow piece, but not want to pay for it.....so then they find they have other options in your booth.
That is a really beautiful scarf on the mannequin!
Sue
And a great piece it is;) I may give that a whirl for my up comming shows....I usually go for the least expensive item on my perfect figure mannequin....thanks for the post;)
Great observation and one I'll bear in mind when I next show my weaving. The twill shawl is amazing and a true people stopper. My only free standing manniquine is not as regal as yours, rather stumpy looking now that I think about it - hmmm maybe an upgrade is necessary....
It's actually shadow-weave (the shawl), using, IIRC, 6 different colors. :) I got the Scary Mannequin on eBay - poke around, good deals are to be found there...
I like Ms Scary the Mannequin, she certainly shows off the scarf beautifully. Glad to hear of happy discovery of this marketing ploy.
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