Thursday, October 1, 2009

Feeling Fallish - and A Marketing Observation

It felt decidedly nippy outside today (50s, blustery clouds, gorgeous)... I like it when I break out my fleeces and my favorite vest (purchased about 9 years ago in Alta Ski Area, and still a favorite!). We stopped to buy some pumpkins and mums on our way home from our weekly jaunt to Kimball Farm Ice Cream with my Mum...



We have moved the goldfish inside from the deck (they lived in the little fountain there for the summer), but the plants and snails haven't come in yet. Soon, I think, Mr. SkiingWeaver just needs to get it in gear. The sugar maples' leaves are just starting to get going here, I'll take some photos when they hit their stride... But in the meantime, I'm enjoying the mums. I LOVE fall. Love it.

OK, time for the marketing observation. I have a couple of different ways of displaying my work in my studio/at shows, but I generally use the Scary Mannequin (so dubbed by Ms. B) both for photo staging and for display...


(One of my favorite pieces ever! Sold it at the Ahts Festival - yay, but also - wah!)

So, I tend to put my largest/most expensive piece on the Scary Mannequin. People do tend to look at it and touch it first, so I make sure it's a "wow" type piece that feels just gorgeous in their hand. And their eyes tend to pop a little when they see the price. (If they *don't* pop, then that's a person I want in my studio/booth, most definitely, lol!) But then when they look at the other pieces... Well, the prices seem a bit more attainable, don't they?

I didn't do this intentionally, but it does seem to work that way, interestingly enough.

Of course, there are always the people that happily plunk down a large-ish amount of money for a special piece without blinking which, of course, works beautifully, too.

Just an observation. YMMV. (YYMV = Your Mileage May Vary)

5 comments:

Life Looms Large said...

Kimball Farm Ice Cream - yum!!!!

Interesting marketing observation. It makes sense though.... people would love the wow piece, but not want to pay for it.....so then they find they have other options in your booth.

That is a really beautiful scarf on the mannequin!

Sue

Sunrise Lodge Fiber Studio said...

And a great piece it is;) I may give that a whirl for my up comming shows....I usually go for the least expensive item on my perfect figure mannequin....thanks for the post;)

Lynnette said...

Great observation and one I'll bear in mind when I next show my weaving. The twill shawl is amazing and a true people stopper. My only free standing manniquine is not as regal as yours, rather stumpy looking now that I think about it - hmmm maybe an upgrade is necessary....

skiingweaver said...

It's actually shadow-weave (the shawl), using, IIRC, 6 different colors. :) I got the Scary Mannequin on eBay - poke around, good deals are to be found there...

Dorothy said...

I like Ms Scary the Mannequin, she certainly shows off the scarf beautifully. Glad to hear of happy discovery of this marketing ploy.